A/B Variants

Most ideas never get tested because creating a second version takes too much work. Even changing a headline often means building another version in code, setting up an A/B test, and cleaning everything up later. The effort is usually bigger than the change itself.

With A/B Variants, another version is just another edit. Design the page as you normally would, save it as a variant instead of replacing the original, and keep both. You can create alternative buttons, sections, or entire pages without losing the first version.

When it's time to implement, both variants travel together. Your developer or AI agent receives the complete set, ready to connect to whatever system runs your experiments. That makes testing new ideas much cheaper, so it's practical to compare different approaches instead of settling on the first one.